Project
O Legado
Introduction
We rebuilt the sales page for the O Legado course, Profissional 5.0. A black-and-gold redesign built to project instant authority for a programme that promises to transform the careers of hundreds of professionals in Angola.
- Year
- 2025
- Industry
- Education
- Training
- Service
- Redesign
- UX/UI · Sales page
- Solution
- Landing page
- Platform
- Web
The scenario
A course with authority, a page still to be tuned.
Launched in 2024, Profissional 5.0 was born with a clear mission: to train leaders capable of adding value to their companies, families and communities. With 8 major names in Angolan digital teaching, the content was strong. What was missing was a page to match: one that breathed authority, created desire and led to enrolment without hesitation.
Typography and colour
The project's visual language.
Typography and palette set the tone of every screen: a readable family and a short palette, with supporting tones for states and surfaces.
Inter
A sans serif designed for digital interfaces, with strong on-screen legibility and a wide range of weights.
Primary
Gold
HEX#E09802
Secondary
Bronze
HEX#A27C60
Neutral
Dark Brown
HEX#403626
Neutral
Black
HEX#080707
Challenges
From a strong offer to a clear page.
- 01Communicate the value of the offer from the very first contact.
- 02Give the instructors section more presence and credibility.
- 03Organise “what you will learn” into a clear hierarchy.
- 04Restructure sections and content to reduce reading effort.
- 05Guide the visitor towards a decision.
Results
A page that communicates value in seconds.
The page speaks black and gold from the first scroll to the enrolment button, honouring the programme's motto: turning visitors into leaders.
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